Resume

Yvette Margaret Diaz

New Media Specialist

[phone] 916.996.9613
[email] yvette@ymdmedia.com
[tumblr] yvettemargaret.tumblr.com
[linkedin] linkedin.com/in/yvettemdiaz
[twitter] twitter.com/ymdmedia
[website] www.ymdmedia.com

Highly analytical and detail-oriented professional artist, with experience in graphic and web design. Experienced in almost all aspects of design; flexible to do both graphic design from poster and brochure layout to front-end web development. Adept at producing innovative and original professional designs, with excellent eye for information hierarchy, typography, and color.

  *    Quick to adapt and willing to learn new skills; able to handle any role needed to finish a project.
  *    Sociable with good interpersonal and communication skills; able to get along with people from all levels and different cultures in particular Spanish-speaking ones.
  *    Deadline-focused; thrived in completing projects on time with quality outputs.

Seek to work in a creative, challenging environment which will hone my design skills and grow as a professional.

Achievements

  *    For the Peruvian Food Festival, did a major marketing campaign by designing postcard mailers, posters and developed an online marketing on Facebook, Yelp and community event calendars which resulted in 2000 attendees (Doubling the previous year’s attendance)
  *    A complete website overhaul for Club Peru de Sacramento, where converted into WordPress to ensure future users have ease of use for adding content.
  *    Winner of the 2016 DHA Picnic Logo Contest
  *    2018 CSW Star of the Year (Appreciation for Outstanding Service & Dedication)

Skills

SOFTWARE

Adobe Creative Suite (Photoshop, Dreamweaver, Illustrator, InDesign, Flash, After Effects, Premiere), Microsoft Office Suite, iWork

LANGUAGES

HTML, XHTML, CSS, (Knowledgeable exposure in – PHP, JavaScript, CFML, ASP, MySQL)

OTHER SKILLS

Web Design, Graphic Design, Blogging, SEO, UI, UX, Image Creation & Editing, Photography, Video Editing, Branding & Identity, Project Management

OPERATING SYSTEMS

Windows 10, Mac 10.14

SOCIAL MEDIA PLATFORMS

WordPress, Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr, Flickr, YouTube
Social Media Aggregation Tools: HootSuite, TweetDeck
Social Media Metric Tools: Google Analytics

Experience

Sacramento County

(Sacramento, CA, US)
Human Service Specialist — August 2013 to Present

  *    Able to provide excellent internal and external customer service at all times while applying regulations and procedures to determine eligibility for one or more public assistance programs
  *    Member of the Customer Service Workgroup (CSW) for the office that is dedicate to inspire, create and implement diversity, awareness and positivity throughout the workplace and the community.
          *    Lead of bulletin board committee, member of newsletter committee and member of flyers committee
          *    Lead of the PR committee for the 2018 annual awards event
          *    Lead of the decoration committee for the 2018 cultural event
          *    Make the annual year in review videos

CLUB PERU OF SACRAMENTO

(Sacramento, CA, US) – www.clubperudesacramento.com
Web & Graphic Designer — March 2011 to March 2017

  *    Develop brand to institute a cohesive message throughout materials.
  *    Meet with clients to determine focus of marketing materials, discuss types of materials the customer intends on using to determine paper weight, discuss color schemes, numbers to print, which social media and electronic mailers and budgetary goals. Ensure both print materials and social media meet a certain style guidelines.
  *    Design marketing materials such as business cards, brochures, programs, posters, invitations, menus, newsletters etc.

YMD MEDIA

(Elk Grove, CA) – www.ymdmedia.com
Freelance New Media Specialist — January 2006 to January 2014

  *    Responsible for overall project management from introduction of concept through project launch.
  *    Meet with stakeholder to determine scope of work.
  *    Work directly with clients to establish project outline, build budget and determine deadlines.

YVELLE DESIGN EYE

(Sacramento, CA) – www.yvelledesigneye.com
Co-Owner Operator – Blogger — June 2010 to December 2013

  *    Create, develop and manage content for blog’s web presence.
  *    Copy, edit and proofread all web content.
  *    Keep current with emerging web technologies through relevant blog posts.
  *    Oversee SEO Implementation.
  *    Handle social media marketing activities.
  *    Analyze web analytics data to gauge content performance.
  *    Track and report on all site metrics.

PASCO SCIENTIFIC

(Roseville, CA) – www.pasco.com
Web Developer (Volt Staffing) — September 2007 to September 2008

  *    Enhance and develop websites in order to promote local businesses and gain visibility within the Northern California region.
  *    Work with development team when executing design concepts to ensure company objectives and style guidelines are met.
  *    Handle adding new items to content management system (CMS).
  *    Track success of website to ensure information reaches the user.
  *    Test website to ensure function and to identify any problems / bugs and fix errors.
  *    Check site to monitor use and determine which pages have higher volume visits to have a better understanding of target audience interests.

SACRAMENTO COUNTY

(Sacramento, CA) – https://ha.saccounty.net
Web Assistant — August 2005 to December 2005

  *    Assist in the redesign website for the Department of Human Assistance

Education

California State University, Sacramento (Sacramento, CA)
Bachelors of Arts in Communication Studies, Graduate.
Major – Letters in Digital Media: Multimedia
Senior Project – Department of Engineering and Computer Science.

California State University, Sacramento (Sacramento, CA)
College of Engineering and Computer Science.
Managing Information on the World Wide Web, Certificate of Completion.

Shaw Academy, Online Educator
Digital Marketing, Certificate of Completion.

Shaw Academy, Online Educator
Social Media Marketing & Online Reputation Management , Certificate of Completion.